The fourth edition of Euskaraldia, a large-scale social movement promoting the Basque language, was held in May 2025 and brought together over 100,000 participants across the Basque Country.
I managed a digital community of over 15,000 people, developing creative strategies that boosted engagement, reach, and web traffic while strengthening a sense of community. I created and managed content for different social media platforms, from graphic design to short-form video production, ensuring aesthetic brand consistency and storytelling across platforms.
Social Media Strategy and Content Creation
In nine months, the Instagram account grew its community by 28%, reaching over 1.7 million total views. During a focused two-month campaign for Euskaraldia, the profile drove 17,500 link clicks to the official website, effectively engaging the audience and encouraging participation.
In just two months after launching the TikTok account, the community grew to 1,000 followers, the profile achieved a 9% engagement rate, accumulated over 67,000 video views, and drove more than 1,300 profile visits, successfully encouraging new sign-ups.
Graphic Design
As part of the graphic design work, I adapted existing brand guidelines to new formats and created new designs from scratch, ensuring all visuals remained consistent with the brand identity. I was responsible for producing the designs, maintaining aesthetic coherence and aligning them with the established visual language across all materials.
I designed a corporate folder and supporting materials, maintaining full brand consistency and ensuring all elements aligned with the visual identity.
Since the project involved collaboration with multiple municipalities and partner brands, I created visual materials such as posters and adaptations tailored to each partner’s specific requirements, while maintaining overall brand consistency.
Web Design
As the website coordinator, I created and structured new pages and content blocks, ensuring the platform’s design and layout remained consistent with Euskaraldia’s visual identity and communication guidelines.
