EUSKARALDIA
Graphic Design, Social Media and Web Design
The fourth edition of Euskaraldia, a major social movement promoting the Basque language, took place in May 2025 and united more than 100,000 participants throughout the Basque Country.
I managed a digital community of over 15,000 people, developing creative strategies to increase engagement, expand reach, and drive web traffic while fostering a strong sense of community. I created and managed content for various social media platforms, producing designs and short-form videos while maintaining brand consistency and compelling storytelling across channels.
Graphic Design
As part of my graphic design work, I adapted established brand guidelines to new formats and created unique designs from scratch, ensuring all visuals were consistent with the brand identity. I was responsible for producing designs, ensuring visual coherence and alignment with the established visual language across all materials.
Social Media
I managed the social media and created content and designs for the different platforms.
In nine months, the Instagram account grew its community by 28%, reaching over 1.7 million total views. During a focused two-month campaign for Euskaraldia, the profile drove 17,500 link clicks to the official website, effectively engaging the audience and encouraging participation.
In just two months after launching the TikTok account, the community grew to 1,000 followers, the profile achieved a 9% engagement rate, accumulated over 67,000 video views, and drove more than 1,300 profile visits, successfully encouraging new sign-ups.
![feeda [recuperado] 07](https://leiredeblas.com/wp-content/uploads/2025/10/feeda-Recuperado-07-scaled.jpg "Euskaraldia")
![feeda [recuperado] 10](https://leiredeblas.com/wp-content/uploads/2025/10/feeda-Recuperado-10-scaled.jpg "Euskaraldia")
![feeda [recuperado] 08](https://leiredeblas.com/wp-content/uploads/2025/10/feeda-Recuperado-08-scaled.jpg "Euskaraldia")
![feeda [recuperado] 09](https://leiredeblas.com/wp-content/uploads/2025/10/feeda-Recuperado-09-scaled.jpg "Euskaraldia")
![feeda [recuperado] 12](https://leiredeblas.com/wp-content/uploads/2025/10/feeda-Recuperado-12-scaled.jpg "Euskaraldia")
![feeda [recuperado] 11](https://leiredeblas.com/wp-content/uploads/2025/10/feeda-Recuperado-11-scaled.jpg "Euskaraldia")
Web Design
As the website coordinator, I created and structured new pages and content blocks, ensuring the platform’s design and layout remained consistent with Euskaraldia’s visual identity and communication guidelines.