For the 2022 Bikini Collection of Royo Brand, the goal was to create an Instagram campaign that would resonate with the target audience and reflect the spirit of the season. Amid the challenges of a global pandemic, social unrest, and a generally demotivated youth, the campaign aimed to convey hope and joy, offering a brief escape where people could relax, enjoy summer, and spend quality time with loved ones.
I designed and executed the «Summer Mood» campaign for Royo Brand, a sustainable fashion brand. I created a complete Instagram campaign managing the process from concept development to content distribution. I led the creative strategy, oversaw the production of photos and short-form videos, and coordinated the filming team to ensure high-quality results.
The campaign’s main piece was a storytelling Reel, which organically reached over 75,000 views, significantly increasing brand visibility and demonstrating the effectiveness of a well-planned social media strategy.
